Arguably the hippest trend of 2015, gradients are everywhere. iPhone wallpapers, backgrounds or sidebars of every other (modern) website I visit, print advertisements at the muni stop. I'm into it, I am, but I keep wondering why this soft digital rainbow came into vogue.
I have some theories. Obviously.
1) Seeing a gradient feels like a sigh. Look at one. Then inhale, exhale and sigh. Doesn't that feel good? Mmmm.
2) Sunsets are nature's dynamic gradients. Everybody loves sunsets. Case in point.
3) People generally don't like change (I'm weird). Gradients are change, BUT are such a soft, gradual version of it that they invoke comfort and confidence and relaxation and creativity. Bonus points for changing the internal dialogue where people often feel anxious or stressed or scared.
4) Curiosity of the unknown. Where does each color begin or end or exist?!? Nobody knows, but that's half the fun.
5) People see what they want to see. Do you love cerulean but hate sky blue? Doubtful, but you probably like one more than the other, and seeing them both (and a bunch of other blues) allows you to subconsciously focus on what you like, making you happier to be seeing what you're seeing (read: buying what they're selling).
Theories, that's all. Any other ideas?